Definition: Who Insurance Agent Definition: An insurance agent is a person who represents or sells insurance products to clients, typically through the use of direct sales techniques. They typically work closely with brokers and other advisors to create and manage an insurance program for their clients. A typical role of an insurance agent involves researching potential policyholders, conducting market research to determine the value of different insurance products, identifying competitive rates and pricing strategies, negotiating contracts with insurers, providing guidance on underwriting, and managing customer relationships. They also help customers understand and navigate the complexities of insurance policies and provide guidance on issues such as fraud prevention and claims handling.
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